From the Latin Lauretum, has this name because built on an ancient bay tree hill. The bay tree is a plant loved by the gods and the glory of men, and therefore it was the perfect place to build this beautiful city of faith, art and culture. In Loreto you breathe history and faith. It has been, and still is, a privileged destination over the centuries, and represents an historical-architectural and unique human context in the world for the richness of the artistic, religious and cultural heritage kept within the walls.
Not to be missed is Madonna Square, a concentration of the city’s architectural masterpieces with the Basilica of the Holy House, the Fountain and the Apostolic Palace.
A walk along “Via dei Coronari” is recommended, you can buy religious objects of high craftsmanship in wood, silver and ceramics. Loreto is renowned for its special tradition in reproducing fine religious objects.